![]() As in, it is ultra gratifying to see Snoop Dogg, whom I would really watch do anything, explain to an up-and-coming rapper from Pomona that he needs to work on his stage presence. Rhythm + Flow’s main draw, though, is its panel of judges. plucked from 1500 Sound Academy, although the seminar (featuring the late Nipsey Hussle), during which no one else laid down a verse, seemed to be assembled for the express purpose of propelling him onto the show. Or Inglewood IV, with his unkillable enthusiasm and his big red beanie, whom T.I. Yet it’s hard not to feel hopeful about Rae Khalil, the modest 22-year-old rapper from Torrance who wears only Carhartt and seems to have about 30 different flows. On the whole, the show’s aim-to manufacture the next big thing-is a bit of a tough sell in an age where hits arise from strange places for opaque reasons, and rap superstardom, as a tax bracket, is as impenetrable-slash-dependent-on-label-interests as it is. Essentially, each billed rap superstar is trying to find the next rap superstar, and Rhythm + Flow, the competition, will order their steps. The competition won’t just be a matter of winnowing out the chaff from a series of on-stage performances, either: Competitors will be expected to battle, rap in cyphers, create original songs, and craft music videos. You’ll get to survey an artist’s means, witness their struggle, and, if all goes to plan, join in their breakthrough, the one that comes after the first one, which is getting on streaming television in the first place. Three new episodes of Rhythm + Flow will be released on each of the next two Wednesdays.Įssentially, it’s The Voice- Rhythm + Flow seeks to recreate the industry in miniature. They’ve just had a full day of driving assorted expensive cars around sunny Los Angeles to scout talent for the competition’s first round of auditions, which have also taken place in Chicago, Atlanta, and New York. I spent a lot of time reading the dictionary.” T.I., who’s wearing a three-piece suit, is explaining the “intangible benefits” a pool of contestants stand to gain just by being seen by their panel of judges, whether those contestants move on in the competition or not. We’ve been there trying to help them as much as we can without overstepping what we should do.As a bit of world-building, which Netfllix’s Rhythm + Flow spends more time on than most other music competition shows, the main hosts-Cardi B, T.I., and Chance the Rapper-cruise down L.A.’s Fairfax Avenue in a two-tone Wraith. “One of the things that we haven’t publicized as much is that we know that Rap Caviar loved the finalists, so I think it won’t be surprising to see several of them, hopefully, getting showcased on that platform, which would be phenomenal for them. He’s hoping that the attention from the show will help the contestants to break out in more conventional ways as well. “To be honest, I think we got the best contestants because we gave that freedom and flexibility and we said, ‘Look, we’ll help you as much as we can, but ultimately, for those sorts of big decisions, we’ll be there to support you and we won’t tell you what you have to do.’ Also, we live in an age where there’s the ability to promote yourself through so many channels from YouTube to social media, and it’s really about what’s going to help you get attention with what you’re doing.” Riegg says he feels that freedom is a big reason why the show’s contestants are so strong. The show is an amazing platform to give these contestants an opportunity to promote themselves and to be seen by means that they wouldn’t otherwise have access to.” “They are completely free to make their own decisions and strike their own deals,” he continues, “and we wanted to give them that freedom, depending on what they felt was best for them, as opposed to mandating who they had to end up with or where they had to go and sign. So when we spoke to John Legend and to Cardi and to Tip, it was about staying authentic to hip-hop and what was best for the hip-hop community it was less about tying them down to some sort of management or label deal. “There is no label deal - Chance famously didn’t have a label, he launched things on his own. ![]() “We took our own unique approach, compared to what you see on linear ,” Brandon Riegg, Netflix’s vice president of nonfiction series and comedy specials, tells Variety.
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